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Competitive analysis and content for a small e-shop
A nine-player competitive analysis and publish-ready content for a small e-shop selling handmade goods, every claim labelled by how well it is verified.
The challenge
It did not know where it stood in a crowded niche.
A small Czech e-shop selling handmade goods did not know where it stood in a crowded niche, and had no organic visibility built on what makes it different: that one person makes the goods by hand.
Our approach
A market map, a plan of SEO work and a finished article.
We produced a proposal of SEO work and a map of the market and its competitors covering the client and eight competitors by segment, price band, catalogue size, sales and price-comparison channels, analytics and ad setup. Alongside it, a founder-story article ready to publish.
✓ Five research angles and roughly fifteen sources, verified on the competitors’ own sites
✓ Every claim labelled either as confirmed by at least two of three independent verification passes or as single-source and unverified
✓ An SEO title and description counted against the platform’s limits
✓ A URL, alt texts and nine prepared photographs